Students can complete a substantial consulting project for your organization over the placement period. We suggest providing a starting project, but as the placement goes on there may be other duties or projects the student is asked to complete as well. Providing a central project creates structure for the internship, and gives the student (and company) a tangible goal.

Students in Colorado State University Global's respective Communication and Marketing programs can complete projects for a range of topics. Project examples may include, but are not limited to:

• Branding - Conduct a full competitive landscape assessment; define your organization's brand and core value proposition; identify opportunities and threats facing your brand; assess where and how to improve your brand presence and differentiate your brand from competitors.
• Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
• Market Research - Investigate your competitive landscape; perform market segmentation to identify the ideal target market for a new or existing product or service; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of your target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for a new product or service.
• Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
• Prospecting Strategy - Evaluate your current customer base and make recommendations for further market penetration; assess your current outreach process and develop and implement targeted prospecting; review your prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase your inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of your current social media presence and/or other current communication channel(s); develop and implement strategies for improving your online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.