Colorado State University Global
Colorado State University Global
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Social Media Marketing

MKG380
Closed
Main contact
Colorado State University Global
Colorado State University Global
Aurora, Colorado, United States
Lee Ann Walker
Lee Ann Walker
Program Director Marketing
1
Timeline
  • January 16, 2022
    Experience start
  • September 4, 2017
    Project Scope Meeting
  • January 31, 2022
    Social Media Campaign Draft Outline (Goals 1 and 2)
  • February 14, 2022
    Social Media Campaign Draft Outline (Goal 3)
  • March 14, 2022
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Marketing strategy Media Visual arts
Skills
digital marketing communications social media consumer analysis
Learner goals and capabilities

IMPORTANT - This is an accelerated 8-week course. The scope of the project needs to align with this timeline.

Students will analyze your current social media strategy and make recommendations on how to improve it, along with an implementation plan and presentation. Students will utilize conceptual frameworks of social media strategy in a marketing plan. They can examine the use of popular social media platforms that include well-established platforms and emerging forms to include email marketing, mobile marketing, gaming, and location-based mediums.

Learners

Learners
Undergraduate
Any level
10 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

This is a 3-credit course offered in an accelerated format. This means that 16 weeks of material is covered in 8 weeks. The final project deliverables for this project may include:

  • A written paper including social media recommendations
  • A 15-20 minute presentation
  • Creative deliverables bringing social media ideas to life

Examples

Create a social media campaign for a new or existing product or service. Use the following list as a guide for the slides in your PowerPoint presentation. Provide information related to the research conducted to help inform the campaign strategy and the connection to the topic of the campaign and company. Notes on the following will also be included:

  • Company Background
  • Product Description
  • Target Market
  • Define your goal and objectives.
  • Launch Date and Promotional Activities to Create Buzz and Excitement
  • Budget and Resources
  • Choose at least 2 Social Media Channels and discuss how each channel will be used.
  • Describe the creative direction (1 - What will make the product stand out?, 2 - What will the campaign feature or look like (colors or themes)?, 3 - What campaign assets will you use (photos, graphics, GIFs)
  • Influencer Strategy: Provide one potential influencer you would consider using to reach more people and discuss why this person? (Optional)
  • Content Calendar, create a 30-day calendar noting what content will be shared for each day (review this resource for examples https://sproutsocial.com/insights/templates/social-media-plan/ (Links to an external site.)) (Optional)
Project timeline
  • January 16, 2022
    Experience start
  • September 4, 2017
    Project Scope Meeting
  • January 31, 2022
    Social Media Campaign Draft Outline (Goals 1 and 2)
  • February 14, 2022
    Social Media Campaign Draft Outline (Goal 3)
  • March 14, 2022
    Experience end

Project examples

This course provides a strategic synopsis of all activities relevant to social media marketing. Before the platform examinations, creating a personal brand and social media strategy is applied and assessed. The core of this course focuses on the explanation, analysis, and evaluation of social media platforms such as Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, and YouTube. Additional topics such as blogs, vlogs, social media campaigns, influencers, employee advocacy, and crisis management are also summarized, surveyed, and appraised. The final topics include social media advertising, social selling, and social media analytics. Potential projects scopes can encompass but are not limited to:

  1. Compare traditional marketing techniques to social media techniques.
  2. Examine the rules of engagement for social media marketing.
  3. Evaluate different social media platforms: social networks, microblogs, content sharing, content creation, and video marketing.
  4. Examine the use of content marketing, publishing articles, white papers, and e-books.
  5. Analyze mobile marketing on social media platforms.
  6. Access the ethical relationship between social media monitoring, customer trust, and data governance.
  7. Students will produce suggestions and recommendations surrounding your business' critical messaging, as well as a plan for implementing their ideas. A solid social media strategy can help your organization provide rich customer experiences, increase website traffic, and gain valuable customer insights.
  8. The social media plan will outline how to either build on what you're currently doing or improve your current plans, including suggestions like tools for social, frequency of posting, content types, hashtags, etc., for each social media platform you are working with.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox
  • Q3 - Checkbox