Colorado State University Global

Aurora, Colorado, United States

IMPORTANT - This is an accelerated 8-week course. The scope of the project needs to align with this timeline. Students will analyze your current social media strategy and make recommendations on how to improve it, along with an implementation plan and presentation. Students will utilize conceptual frameworks of social media strategy in a marketing plan. They can examine the use of popular social media platforms that include well-established platforms and emerging forms to include email marketing, mobile marketing, gaming, and location-based mediums.